This assignment contains a proposal for my graduation study. Because I am currently attending the Real Estate and Housing master I will shortly describe the highlights of my proposal according to the RE&H standards instead of using the FutureImpact program, which is mainly focused on a graduation study within the Architecture master.

Graduation subject

Experience Economy and the Dutch housing market
A research on the influence and possibilities of the experience economy on the Dutch housing market

Research questions

The main question of the research is:

Is the implementation of the factor ‘experience’ considered as an added value on the housing market and could a project developer charge an additional fee for an ‘experience dwelling’?

To be able to answer te main research question, the questions below should be answered first:

  1. What is the Experience Economy? And how did it come into being?
  2. Is the Experience Economy a temporary or an everlasting phenomena?
  3. What are the developments and criticism on the current housing market?
  4. Is the addition of the factor ‘experience’ necessary in the current housing market?
  5. How is the factor ‘experience’ currently being integrated in the Dutch housing market?
  6. Is the implementation of the factor ‘experience’ considered as an added value by the (future) inhabitant(s) of a housing project?
  7. Is the consumer prepared to pay an additional fee for an ‘experience dwelling’?

Hypotheses

The hypotheses stated below will be tested during the graduation research:

  1. The implementation of the ‘experience’ factor will increase the appreciation of its (future) resident(s).
  2. A consumer on the Dutch housing market is prepared to pay an additional fee for a housing project which has implemented the ‘experience’ factor.

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